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Understanding UL Standards for Industrial Electrical Controls

December 5, 2019

Introduction

Underwriters Laboratories (UL) is a global safety certification company that sets rigorous standards for myriad industry components to meet.

Within the manufacturing sector, UL requirements help business leaders ensure safety, security, quality, confidence, and sustainability at every touchpoint.

With specific guidelines in place that dictate what tests to perform and metrics to meet, employees around the world are better able to identify discrepancies while ensuring...

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The iPhone Cafluffle

October 23, 2017

Are you baffled as to just what is going on at Apple? Why in the world would you put a bullet in your new product, the iPhone 8 by announcing it's replacement, the iPhone X, just when you are launching your new product, the iPhone 8? All while still offering the recent iPhone 7, and it's predecessors, the 6 series.

What Apple has forgotten is that they have trained the public that the iPhone 8 is better than the iPhone 7. Therefore, the iPhone X is MUCH better than the iPhone 8, or 7 or...

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The NFL and the Stupidity of Offending Your Customer Base

October 23, 2017

The NFL and the Stupidity of Offending Your Customer Base

 

Rule #1: Understand your customers.
Rule #2: Don't do anything to make them angry.

As a marketing professional, every now and then in the business world a company makes such a blunder it leaves you scratching your head and asking, "What in the world were they thinking?" And so it is with the NFL allowing, then embracing national anthem protests, and protesters.

Do the NFL owners and coaches not know who their customers are? All...

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Tithing for Marketing

October 23, 2017

This is a story about the power of tithing. Tithing is the process of giving 10% of your gross or net pay to your church, or other religious institution. This practice is done by many Christians. My brother is a minister at a church in Fresno, California. I don't know how many of his flock tithe, but I know he does.

A number of years ago, when my brother was an assistant pastor in another church, he and his wife found out she was pregnant. It was a very happy surprise to them. There was...

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