"Be bold or don't bother. Great marketing is not meek!"
Hired to develop and direct all B2B marketing activities for c3controls (industrial control products). Goal is to elevate marketing to grow business from $10M to $100M in ten years.
Significant accomplishments to date include:
ABB targeted the UL508A control panel builder (2014-2016) and OEM (2016) markets as part of their growth initiatives. My role was to develop marketing strategies, programs, tools, target customer lists, track progress, and be the main contact point for the initiative. In this role, I led the development of cross-selling tools and websites to sell products the way that OEMs and panel builders actually used and purchased them. Much of the work was been adopted by other ABB locations, globally.
After being on my own for almost one year, I returned to another division of ABB, Low Voltage Products. As the Director of Marketing Communications and Commercial Marketing, I was responsible for both the back office, outbound marketing, communications, demand generation and training. I also was responsible for the migration of the Jokab Safety brand (an acquisition) into ABB.
ABB acquired Thomas & Betts in 2012. As part of the Integration Communications team, this role allowed me a more involved experience in the integration of two organizations, and the inherit difficulties of such a process. The resulting reorganization in 2013 combined the marketing, back office, and training departments into those existing at Thomas & Betts.
After the reverse integration process, I moved into a market development role.
After leaving ABB, I began a search for a new position. Given the economic conditions at that time, I thought it would likely take awhile. So, I "hung out my shingle," and started to do consulting. Instead of using my initials as the company name, like so many people do, I used the name Greatwater. Because, my last name means "son of greatwater" in Ukrainian. The great part was, I had actual clients! They were:
Through this experience I grew in my appreciation for anyone who is an entrepreneur.
This was my first executive level leadership position. My team and I raised the visibility of ABB Robotics in the non-automotive market segments through the use of e-newsletters, improved trade show demonstrations, public relations, digital advertising, and the Robotics On The Move rolling road show. Unfortunately, my time at ABB Robotics ended as a result the economic crisis. If you somehow missed it, here's a good summary of what happened from 2008 - 2011. Global financial crisis: five key stages 2007-2011
During my time in this position, I worked to develop the Essential Components marketing strategy. I am proud to say "Essential Components - Exception Value" is still being used by Rockwell today. Essential Components. Exceptional Value.
Underwriters Laboratories (UL) is a global safety certification company that sets rigorous standards for myriad industry components to meet.
Within the manufacturing sector, UL requirements help business leaders ensure safety, security, quality, confidence, and sustainability at every touchpoint.
With specific guidelines in place that dictate what tests to perform and metrics to meet, employees around the world are better able to identify discrepancies while ensuring...